Bin Zhan

I recently came across a discussion on X, formerly Twitter, about Japanese posters: why they often look so complicated, why they contain so much text, and whether they are simply overloaded with information. It is true that this tendency is quite visible. Yet I also find it very understandable. To begin with, Japan is a country with an exceptionally rich supply of cultural goods. Books, magazines, films, exhibitions, stage performances, music, anime, games, character products — new things appear constantly. At the same time, the way these things are sold still depends heavily on the “sales floor,” broadly understood. Whether in a physical shop or an online store, a wide … Read more

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